PINTA BAphoto 2025: THE PHOTOGRAPHY FAIR RETURNS TO LA RURAL WITH NEW PERSPECTIVES
The event celebrates its 21st edition with a diverse program that spans photography through curatorial, performative, and editorial approaches, intertwining “the material with the immaterial, the intimate with the collective.”
Pinta BAphoto, Latin America’s most important international photography fair, celebrates its 21st edition from October 16 to 19 at Pavilion 8 of La Rural in Buenos Aires. It is a key cultural event for artists, curators, collectors, and an increasingly diverse audience. The fair works to promote the development of photography within the artistic field and to highlight its production at an international level.
This edition of Pinta BAphoto offers a diverse program celebrating the discipline in all its forms, from emerging to established visions. With a renewed focus attentive to expansive photography practices, the fair strengthens its international presence through the participation of Latin American galleries connecting with the global circuit. The fair features curated sections, special projects, a lecture series, and a section dedicated to publishers and special events exploring the diversity of contemporary photography. Tickets are available through La Rural Tickets.
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Pinta BAphoto
“At Pinta BAphoto, photography—constantly expanding—opens up as a language that intertwines the material with the immaterial, the intimate with the collective. This edition proposes a pause: an invitation to reflect on ourselves within images,” explained Irene Gelfman, Artistic Director of Pinta BAphoto and Global Curator of Pinta.
Curatorial Vision and Highlighted Content
The Main Section exhibits a wide variety of galleries distinguished by the quality of their proposals, presenting modern and contemporary artists from different countries whose artistic practices are shaped by the language of photography.
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Pinta BAphoto
NEXT | Out of Focus: Here, Always and Never, co-curated by Joaquín Rodríguez and Carlos Gutiérrez, brings together galleries and artists from different regions of Argentina working with photography from diverse perspectives, inviting visitors to discover how the image can be part of broader processes where technique, narrative, and material experimentation intersect. As in every edition, the In Situ Prize will be awarded, recognizing and supporting the selected work of one participating artist within the fair.
RADAR, curated by Guad Creche, is organized around performance and photo-performance as an expanded field within contemporary art, where the body appears as both material and record, raising questions about identity, territory, and memory.
Tribute Artist, led by Francisco Medail, honors the great photographer Anatole Saderman (Moscow, 1904 – Buenos Aires, 1993), whose work transformed Argentine photography by combining technical rigor with poetic sensitivity. Video Project presents a solo show by Donna Conlon, a U.S. artist based in Panama, whose photographic and video work reflects social and ecological critique. Finally, the Special Project, dedicated to Marina de Caro, showcases Binarios, lenguaje secreto, a performance exploring how interactions between bodies construct new formal configurations, shifting from the unitary to the binary and from the individual to the collective body. These last two projects are curated by Irene Gelfman.
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Pinta BAphoto
Among the highlighted projects of the 2025 edition is Espacio FAN, in the editorial section curated by Sol Echevarría, offering an overview of the contemporary publishing world dedicated to visual arts and photography, bringing together projects that promote and disseminate graphic material. Participants include Acervo, EMC, Feria de Fotografía, Freezer, IDLB, Oficina de Proyectos, Potenza, and Simetría doméstica. The space also presents the exhibition El beso de la historia, featuring works by Adriana Bustos and Hernán Soriano. Additionally, the fair features Proyecto CALLE, a project that gathers photographs taken by people experiencing homelessness in Buenos Aires, which are exhibited for sale. Complementing these initiatives are Open Files, a space for interviews and research content that offers an in-depth look at the work of contemporary Latin American artists. This year’s selected artists are Matilde Marin, Teodelina Detry, and Sofía Desuque.
The Masterclass “Preserving or Fictionalizing the Archive: Processes and Shifts in Contemporary Photographic Practice”, led by architect and artist Vivian Galban, will take place on Thursday, October 9, at 7:00 PM (Argentina time) online and free via Zoom. The Sara Facio PhotoGallery at Teatro San Martín will also participate in Pinta BAphoto with works by various photographers.
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Pinta BAphoto
Pinta BAphoto especially thanks its Global Lead Partner EFG Wealth Management and partners Zurich, Banco Hipotecario, JMEV, Aeropuertos Argentina, Iberia, Manifesto, ESEADE, Premio In Situ, Cabrales, Lacelia Wines, Carpano, Grolsch, Ivess, Common Table, Mecenazgo Participación Cultural, Government of the City of Buenos Aires, Secretariat of Culture – Presidency of the Argentine Nation, Fundación Larivière, La Nación, MUCH, Arte al Día, and Always Art for their support and collaboration in this edition.
About Pinta
Pinta is the leading platform for promoting Ibero-American art. It brings together artists, galleries, curators, collectors, and art enthusiasts through its annual art fairs: Pinta Miami, Pinta BAphoto, and Pinta Lima. It also drives programs such as Pinta Asunción Art Week and Pinta Panamá Art Week. Backed by Arte al Día Internacional, its editorial founded in 1980, Pinta organizes events that celebrate art and culture across the region.
Pinta BAphoto will take place from October 16 to 19 at Pavilion 8, La Rural, Av. Sarmiento 2704, Buenos Aires, Argentina.
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