PINTA BAphoto 2025 AND THE MANY WAYS OF INHABITING THE IMAGE

By Violeta Méndez

The fair opened its 21st edition with a program that celebrates photography in all its forms — from the sensitive “skins” of Marina De Caro to the gazes of those who inhabit the streets, and the trajectory of the FotoGalería at Teatro San Martín.

PINTA BAphoto 2025 AND THE MANY WAYS OF INHABITING THE IMAGE

This Thursday, Pinta BAphoto inaugurated at La Rural, a fair that celebrates photography in all its formats — from the reserved and traditional to that which overflows and expands. A fair that pays tribute to the past while looking toward the future.

 

Today, Friday, Pavilion 8 opens its doors to the public, invited to immerse themselves in the series Binarios: lenguaje secreto, to engage with the proposal of Proyecto Calle, and to pause before the FotoGalería Sara Facio at Teatro San Martín.

 

Immersing in Binarios: lenguaje secreto (1996–2023)

The Special Project of this edition, curated by Irene Gelfman, is dedicated to Marina De Caro and her series Binarios: lenguaje secreto. The work began in the 1990s as part of a performance-runway presented at Fundación Banco Patricios during the Jornadas de Arte Argentino del Siglo XX, organized by Jorge López Anaya. Six black-and-white figures mingled among the audience attending the lectures. De Caro created a sensitive skin through the contrast of black and white, the dot, the line — the most basic elements. A form of camouflage that doubled our largest organ.

 

In 2023, the artist reactivated the series in dialogues where bodies establish more flexible, organic relationships. The suits are presented folded, shaped into forms that evoke what once occurred. “What is evoked here refers to a state that merges expectation and pleasure, tension and release. Those who once wore these second skins recall it as an emancipatory experience,” explained art historian Andrea Giunta.

 

The monumental images and the stand that invites viewers to walk through it allow the spectator to immerse their body within a work where the body itself becomes a producer of movement, a resonant chamber — sensitive to every sense, even conceived collectively.

 

Understanding Proyecto Calle

Within the Main Section, Proyecto Calle presents its proposal: a photographic project that allows those living in vulnerable conditions — such as homelessness — to express themselves by sharing their perspectives, their realities, their situations through images taken with disposable cameras or mobile phones.

 

“For 21 years, more than 350 people who have experienced homelessness have photographed the city using disposable cameras. These are photos of Buenos Aires. But for them, beyond being photos of their city, they are photos of their home,” reads the project statement.

 

To understand Proyecto Calle is to understand its purpose: “to reverse the usual logic in which they are the ones being ‘observed,’ allowing them instead to produce and share their own vision of society.”

 

This Friday, Guillermo Kirsch (Coordinator of Proyecto CALLE’s photography workshop), photographers Rodrigo Abd and Juan Travnik, and a participant of Proyecto CALLE will discuss their work in the FORO at Pinta BAphoto.

 

Pausing at FotoGalería Sara Facio at Teatro San Martín

The FotoGalería Sara Facio at Teatro San Martín, a prestigious and influential photography space in Latin America, is featured this weekend within Pinta BAphoto’s Main Section.

 

The fair invites visitors to pause and appreciate the careful selection of artists and works. The FotoGalería has always been guided by the same principles: “to exhibit the finest national and international photography, with a commitment to plurality and rigor in the selection of artists and exhibitions,” according to Pinta.

 

In this new edition, Pinta BAphoto reaffirms its role as a vital platform for reflecting on contemporary imagery — a space where past and present converse, where the sensitive becomes political, and where each gaze, whether individual or collective, constructs new ways of inhabiting the visual.

 

Pinta BAphoto 2025 – 21st Edition will be open to visitors from October 16 to 19, 2025, at Pavilion 8, La Rural, Av. Sarmiento 2704, Buenos Aires, Argentina.