FOOTBALL AS A GLOBAL CULTURAL AND ARTISTIC PHENOMENON AT JUMEX
At a moment when the world unites around the ball, Football and Art. That Same Emotion invites us to reflect on the sport’s power to bring communities together, build imaginaries, and transcend borders.
In the context of the 2026 World Cup, Museo Jumex presents Football and Art. That Same Emotion from March 28 to July 26, 2026. The exhibition traces the many intersections between contemporary art and football as a cultural, aesthetic and social expression. Curated by Guillermo Santamarina, the show brings together nearly 100 works by 60 artists from 13 countries, including Mexico, the United States, France, Japan and South Africa.
“Categorically, modern visual culture finds its most radiant summit in the network of representations and social rituals parallel to the game of football. Football is a system of imagination and information that exhales and inhales the complex reality of the human species in the 21st century and, indeed, its incalculable emotions,” said Guillermo Santamarina.
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Rodrigo Moya. Jerónimo y su balón, 1963
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Graciela Iturbide. Sin título, Ostia, Roma, Italia, 2007. Cortesía de la artista
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Iñaki Bonillas. Detalle de "My sun one early morn did shine", 2025–2026. Proyecto realizado a partir de 72 fotografías de la Colección y Archivo Fundación Televisa para la exhibición "Fútbol y Arte. Esa misma emoción", Museo Jumex
Through paintings, sculptures, installations, photographs and videos —from historic works to pieces produced specifically for the exhibition— Football and Art. That Same Emotion examines how this sport, beyond the pitch and the stadium, functions as a common and universal language.
The exhibition design, created by architect Mauricio Rocha, transforms the museum galleries to evoke symbolic elements of football, such as the ball, the field, the stands and the stadium. The thematic sections of Football and Art. That Same Emotion address issues of gender, community, identity and globality, exploring both the playful force of the game and its critical and political dimensions.
For this exhibition, Museo Jumex commissioned new works from artists Diego Berruecos, Iñaki Bonillas and Sofía Echeverri. In the Museo Jumex Plaza, the collective Tercerunquinto presents Tribunas, a sculptural installation made up of bleachers featuring recycled seats from the Azteca Stadium, conceived as a public and performative space that will host literary, musical and performance activities, as well as match screenings throughout the exhibition.
The visual identity of the exhibition was designed by artist Clotilde Jiménez, who created a series of collages inspired by the visual energy of football.
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