AUDI CONTEST IN PINTA LIMA 2025: CREATIVITY WITH IMPACT
As part of the artistic and technological innovation of the #12 edition of Pinta Lima, the winning proposal for the artistic intervention of the Audi Q6 e-tron, a 100% electric vehicle of the Audi company, was announced. The work entitled “Aurora Mar” by artist Gabriela María Ganoza Tacchino was selected for its powerful environmental message and its innovative use of sustainable materials.
The jury was composed by Irene Gelfman, Pinta's global curator, Florencia Portocarrero, curator of RADAR at Pinta Lima and Alexandra Bonnemaison, Manager of Audi Peru, who reviewed numerous applications submitted by artists. For the selection of the winning project, the participants' background and experience, the concept, its contents, the way in which the vehicle would be adapted to the space to be intervened, the compliance and respect for the proposed theme, and the efficient use of material and immaterial resources were taken into account.
This initiative reinforces the commitment to the development of clean technologies and environmental responsibility through art, transforming a vehicle into a work of art that inspires change. The intervention will be presented at the Pinta Lima fair where the public will be able to approach the Audi space to appreciate this proposal.
Who is the artist?
Gabriela María Ganoza Tacchino is a Peruvian artist specialized in realist painting, with a strong influence of the Renaissance painters. Her work explores the intersection between art and environmental awareness, using exclusively recycled materials as a statement of sustainability and commitment to the planet. Throughout his career, she has developed a visual language of her own, where technical precision is combined with a profound ecological narrative.
What is the role of innovation in Pinta?
In an ever-changing global market, Pinta has been able to adapt to new demands, integrating digital technologies and interactive experiences that complement its face-to-face events. This hybrid strategy allows Pinta to expand its reach and improve accessibility to its proposals, positioning it at the forefront of the digital transformation of the arts sector.
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