AVAF'S IMMERSIVE EXHIBITION
AVAF began using wallpapers as a first way to occupy the exhibition space, sometimes as a way to enhance it, sometimes as a way to transform it, among several other elements that make up his immersive installations. He works with a wide range of media, including installations, painting, sculpture, tapestry, neon and wallpaper, and his trainings vary depending on the projects he undertakes.
The core of AVAF’s creative process lies in evoking the heightened sensory perceptions of individuals. The viewer is always at the center, and his or her experience is essential to bringing AVAF’s projects to life. In the Sesc Avenida Paulista retrospective, the central themes revolve around spatiality, colors, and the metaphor of transformation. The exhibition features primarily landscape representations presented as a large labyrinth, exploring the connections between the outside world and introspection, as well as the interplay of past and present dialogues. Color serves as a universal language, engaging the audience and encouraging their active participation.
AVAF’s works are always a representation of "landscape" and not so much a repeated pattern as in traditional wallpapers. They also frequently alternate between figurative and abstract. Some works show different political positions, others emphasize the presence of color in AVAF’s projects as a universal instrument of communication and transmission of energy.
The manifestation of this project in the form of a labyrinth not only highlights its immersive character, but is also inspired by the historical characteristics of this type of space: the labyrinth as a representation of the universe, the encounter between the outside world and interiority, the dialogue between the present and the past. The labyrinthine space offers the possibility of metamorphosis for the viewer and also for the work itself, offering new ways of experiencing it.
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