Emmanuel Cruz Lampón is a graphic designer and art director with a professional career linked to critical thinking about design practice and visual culture. His work spans graphic design and artistic practice, exploring design as a decision-making system where judgment, context, and cultural responsibility are central. He is a Fellow of the Professional Graphic Design Association (UK) and a Fellow of the Society of Illustrators, Artists and Designers (UK), as well as a Master Certified Graphic Designer by the International Association of Professional Organizations. He has published in Graphic Design USA and for the Professional Graphic Design Association (UK), with a focus on the intersection of design, visual culture, and regional context.
GRAPHIC DESIGN, JUDGMENT, AND VISUAL CULTURE IN THE CARIBBEAN AND LATIN AMERICA
The visual culture of the Caribbean and Latin America cannot be understood as a homogeneous or stable system; it is a territory shaped by flows, displacements, and symbolic overlaps in which images not only circulate, but constantly negotiate their meaning. Within this configuration, graphic design occupies a particularly distinctive position, as it does not function merely as a tool of mediation, but rather as a practice of judgment that intervenes in how the region represents, interprets, and projects itself.

