POP BRAZIL: COLOR AND DISSENT AT THE PINACOTECA

Featuring 250 works by more than 100 artists—many of them exhibited together for the first time—the show offers a broad perspective on the art of the period. Curated by Pollyana Quintella and Yuri Quevedo, the exhibition is divided into thematic sections that trace major events of the time, such as the rise of the cultural industry, the breakdown of democracy, and various social transformations. Works by Wanda Pimentel, Romanita Disconzi, Antonio Dias, among many others, are on view. Visitors will also have the opportunity to wear and interact with Hélio Oiticica’s famous parangolés.

In a context of industrialization and political upheaval—including the Cold War and Brazil’s civilmilitary dictatorship—national artistic production responded to the mass culture, driven by television, mainstream media, and advertising, with both irreverence and resistance. From the 1960s onward, a series of international figurative trends entered national artistic debates. Among them was pop art, which originated in the United Kingdom but gained prominence in the United States through celebrated artists like Andy Warhol, Roy Lichtenstein, Jasper Johns, and Robert Rauschenberg. While these artists worked on language within a developed, industrialized society marked by mass production, Brazilian artists operated in a context of underdevelopment and inequality, where they had to reckon with the trauma of a society oppressed by military rule.

“The exhibition explores a moment in Brazilian history that still resonates in our daily lives. Looking at this production is key to understand the emergence of contemporary art in Brazil, as well as the foundational issues in many debates we face today. And, through the gathering of these works, we can grasp the collective strength of a generation of artists who worked to denounce, protest, and dream of a new society,” say the curators.

The artists’ interest in the street—driven by a desire to occupy more diverse and less institutionalized spaces—marked a series of events in the late 1960s and early 1970s. Among them was the Happening das Bandeiras [Flag Happening], held in 1968 at General Osório Square in Ipanema, Rio de Janeiro. It brought together artists such as Nelson Leirner, Flávio Motta, Hélio Oiticica, Carmela Gross, and Anna Maria Maiolino. On that occasion, they displayed silkscreened flags in the square, promoting a collective occupation of public space, in pursuit of broader and more democratic access to the visual arts. The set of original flags opens the exhibition in the Grande Galeria.

Subsequent sections present works that reflect Brazil’s emerging cultural industry, showing stars of Brazilian popular music—whose fame grew thanks to television festivals—amid the fever of the space race, which turned astronauts into “pop icons” and broadcast to the world the historical milestone that was the humankind’s landing to the Moon.

Prominent names from the period are showcased, like Nelson Leirner with his altar to the “king” Roberto Carlos, in the work Adoração [Adoration] (1966); Claudia Andujar, with a photograph of Chico Buarque taken in 1968; Flávio Império, who portrayed Caetano Veloso in Lua de São Jorge (1976); the popular artist Waldomiro de Deus, with his characteristic rockets; and Claudio Tozzi, with works such as Bob Dylan (1969) and Guevara (1967), in addition to his astronauts that helped define the iconography of Brazilian pop art.

Pop Brazil: Avant-garde and New Figuration, 1960-70 will be on display until October 5, 2025, atPina Contemporary building (Grand Gallery), Avenida Tiradentes, 273, Luz, São Paulo (Brazil).