NEW INC, New Museum's Cultural Incubator, Announces DEMO2024 Art and Technology Festival. Hosted by WSA and Water Street Projects the festival will take place from June 5 to 7, 2024. Keynote Speakers Include Andrew Thomas Huang, Gabriel Massan, Precious Okoyomon, New York City Council Member Chi Ossé, and Mahfuz and Chloe Sultan.


The New Museum's cultural incubator NEW INC announced DEMO2024, a three-day art and technology festival featuring industry leaders and NEW INC members running from June 5-7, 2024. Through demonstrations, exhibitions, performances, and talks, DEMO2024 will spotlight innovative projects created by 38 current NEW INC members whose interdisciplinary work spans art, design, technology, science, and entrepreneurship, and will celebrate NEW INC's 10th anniversary by highlighting the contributions of outstanding alumni over the past decade.


Founded in 2014 as the first museum-born cultural incubator, NEW INC supports a cohort of approximately 100 creative practitioners each year with a values-driven program including professional development, mentorship, and community-building opportunities. As part of NEW INC's work connecting members with industry leaders, "Demo Day" was launched in 2016 to showcase member projects before an invitation-only audience of creative directors, investors, and curators. DEMO2024 opens this process to the public, offering insight into the next generation of design, technology, science, and social projects incubated at NEW INC through a free, multi-day festival.


DEMO2024 will feature keynote speakers including artist and filmmaker Andrew Thomas Huang, New York City Council Member Chi Ossé, multidisciplinary artist Gabriel Massan, artist, poet, and chef Precious Okoyomon, and Clocks creative agency co-founders Mahfuz and Chloe Sultan. DEMO2024 will also introduce Studio DEMO, a broadcasting and recording hub for short interviews, quick demonstrations, podcast recordings, live streaming, and more.  While work continues on the OMA-designed expansion of the New Museum, which will include the first purpose-built home for NEW INC, DEMO2024 will be hosted by Water Street Projects and WSA, the home of creative businesses including Office Magazine, Interview Magazine, Bode, and LUAR in Manhattan's South Street Seaport.


NEW INC's Year 10 cohort members presenting at DEMO2024 include participants in five tracks: Art & Code, considering the future of Internet-based art in collaboration with Rhizome; Creative Science, exploring modes of scientific inquiry to advance creativity and storytelling; Extended Realities, examining the artistic potentials of technology to blur the physical and digital worlds; Social Architecture, rooting design and architecture practices in community-centered, ecologically-engaged thinking; and Cooperative Studies, exploring community and worker-centered models for planning, funding, and governing. In addition to the mainstage talks and Studio DEMO, each track will hold a showcase, which may take the form of an exhibition, an installation, or another mode of collective presentation.

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