Carlos Garaicoa
Matadero Madrid, Madrid
It is not a simple task to interpret in a concise manner a space like the one occupied by the coldstore facility in Madrid’s central slaughter house; Carlos Garaicoa ((Havana, Cuba, 1967) however, has managed to do so. His proposal is original, both in its conception and its results. Visitors tour the exhibition barefoot, for the essential objects in this show rest on the floor of the space subjected to intervention: seven carpets that represent, through their graphic symbols and design, the trademarks of some of the stores in the Cuban capital.
The original sense of the slogans has been manipulated and thus transformed into a new element in the dialogue we in Garaicoa’s works with words, typefaces and narratives. These have been rendered through photographic and digital processes, later to be produced as carpets. And in the intervals between the textiles, and as a unifying element, two videos are screened, showing the spectator the real reference of the places the artist has altered through this intervention.
