ART BASEL MIAMI: DORAL GOVERNMENT INAUGURATES A PROJECT OF URBAN ART
In the framework of Art Basel Miami, Doral government inaugurated yesterday the Urban Art Project for pedestrians Pedestriart conceived by Cuban artist Leonel Matheu. Stimulating the awareness of pedestrians through iconographies, the project aims to represent traffic signals from their shapes and color coding. With the inauguration at Downtown Doral Park yesterday afternoon the installation proposes a creative and interactive experience for the community.
After yesterday exhibition, 10 posters will remain throughout the city to continue promoting art in public places. "These signs will have personalized graphics that show the messages of the 'We Do not Do That Here' campaign of the City, which is intended to encourage civic responsibility in the community through compliance with the rules and laws," they explained. from the municipality.
Following this exhibit, 10 signs with will be permanently displayed around the City to continue promoting art in public places and enriching how we communicate with our residents and visitors. “These signs will have custom-made graphics that show messages from the City’s ‘We Don’t Do That Here’ campaign – which is intended to encourage citizen responsibility in the community through the following of the rules and laws”, they explained from the government.
“This project instantly spoke to me as thought-provoking art that brings people together,” said Mayor Juan Carlos Bermudez. “It’s always been important to me to foster a sense of community and to emphasize the importance of behavior that protects our quality of life, all of which this installation represents.”
The Pedestriart Urban Art Project has successfully been implemented in different cities across the United States, including the City of Miami, and overseas by Leonel Matheu. Mr. Matheu is an award-winning, Cuban born contemporary artist and prominent figure in the international arts scene for over twenty years. His artwork is included in the collections of various art museums, among them the Museum of Contemporary Art in North Miami; The Patricia and Philip Frost Art Museum at FIU in Miami; The Lowe Art Museum in Coral Gables; The Bass Museum of Art in Miami Beach; The Young At Art Museum in Davie; Georgia Museum of Art at University of Georgia in Athens; and more.