In its commitment to the new art mediums, ARCOmadrid presented the XV BEEP Electronic Art Award yesterday.

In the middle of the fair and with a flow of visitors that is expected to increase over the weekend, the BEEP Electronic Art Collection rewarded the visual artist Joan Fontcuberta (Barcelona, ​​1955) for his artwork Prosopagnosia. The award consists of the sum of €15,000 that goes to the artist to motivate the creation of artistic projects linked to new technologies, as well as to bring the producers of these tools with the artist.

Prosopagnosia, de Joan Fontcuberta.

The oeuvre, Prosopagnosia, produced in collaboration with the Catalan artists Pilar Rosado (San Baudilio de Llobregat, 1965), is a series of photographs developed through algorithms. In the era of hyperproduction and hyperconsumption of images, the Spanish artist approaches the public the irreplaceable fictional condition that every image has, beyond its production having been random or premeditated.

On the one hand, the faces that are part of the work manifest themselves as recognizable, fluid entities, and question, in this way, the complexity of identification in an era of exaltation of the individual image. On the other hand, it also proposes to rethink the excessive circulation of images within surveillance and market organizations, and the consequences or reflections that result from it.

The prize was presented yesterday afternoon on behalf of the BEEP Collection. The jury was made up of Marie-France Veyrat, Roberta Bosco, Fernando Castro Flórez and Vicente Matallan.